Shawn “JAY-Z” Carter Enters into long-term partnership with Caliva, named Chief Brand Strategist
Shawn "JAY-Z" Carter will enter into a multi-year partnership with Caliva as Chief Brand Strategist. He will play a crucial role driving creative direction, outreach efforts and strategy for the brand.
In this position, Mr. Carter will focus on and work to increase the economic participation of citizens returning from incarceration - many of who are not seeing the monetary benefits of legalization - through advocacy, job training, and overall employee and workforce development.
“Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.” - Shawn “JAY-Z” Carter
CALIVA BY THE NUMBERS
3.5X
Growth
year-over-year
600+
EMPLOYEES
working at Caliva statewide
150,000+
SQUARE FEET
of cultivation, manufacturing, and retail space
#1
SELLING INDOOR FLOWER BRANDS
Caliva, Fun Uncle, Bad Apple, Deli
250+
CANNABIS RETAILERS
carrying Caliva products
750,000+
CUSTOMERS SERVED
in California
What is Caliva?
What is the Goal of this partnership?
Where is Caliva based?
What is Caliva's ethos?
What products does Caliva produce?
Where are Caliva products available?
How many people work for Caliva?
How is Caliva different?
Is Caliva a public company?
ABOUT CALIVA
Caliva is a cannabis consumer product company, focused on the direct to consumer market within California, enabled by full spectrum vertical integration. Happy Plants. Happy People. We stand behind our brand promise of providing consumers with Consistency, Transparency, and Accessibility. We were built on a foundation of trust and we seek to be known as The Most Trusted Name in Cannabis.
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Notes:
Data sources from Caliva's 2019 internal data and statistics.
